Hello.
My name is Will Eagle and I am a digital marketing professional.
I started my career as a web developer in 1995, like many, teaching myself to code. I completed my degree in Philosophy and Cognitive Science in 2001 at Sussex University, and was lucky to spend some time studying PR and Advertising at Cornell University on a scholarship. I graduated on a Friday and started working on the Monday with the Virgin Group as a web developer for their youth marketing division, called Virgin Student and Virgin D3.
Within 2 years, I had moved within the group and had become the manager of Virgin.com, the Virgin Group’s corporate portal based in the Virgin Group Brand and Marketing Department, at the Virgin Group Head Office in Notting Hill. This role involved running the Virgin.com portal, providing support to all Virgin company web operations and co-ordinating group wide marketing campaigns.
I left in 2004 to relocate to Toronto for the start up of Virgin Mobile, where I headed up web operations, below the line marketing and the creative department.
After five and a half years with the Virgin Group, in 2007 I joined MTV, part of CTVglobemedia. One year later, CTV bought CHUM and merged operations, resulting in my heading up digital marketing for the newly form Much MTV Group, which included MTV, MuchMusic, MuchMoreMusic, and five other digital music channels.
I specialise in all aspects of digital marketing including: search engine marketing both paid and organic, traditional online marketing such as banner advertising and email, link building, social media marketing, usability, accessibility, offline media designed to drive online, online PR, blogging, user generated content, RSS, and more.
I am currently based in Toronto, Canada.
